Is it mandatory to sell to attract customers?
You don't have to tell anyone how hard it is sometimes to have a business. We have to do a lot to keep creating and producing.
One of the "symptoms" of this race is that you have to constantly sell (is it?), Not only does it not help, but it also harms the connection with the person in front of you, what to do to get customers from networking?
But if I don't sell, how will the customers come?
This sentence comes to mind and does not come out!
We were taught that:
1 + 1 = 2
If action is taken - one must immediately see the result.
In the new world of marketing and relationship building, things have changed:
We're talking at eye level
The positive leads and takes the place of the scares
Aggressive selling has become a focus of customer experience
And there is still the fear that if you do not say everything you do in self-presentation, people will not know what you are doing and if you do not sell to those sitting in front of you in a 1X1 session, no one will buy from you.
How to release that fear of selling?
Learn from others, ask, and examine how others work and succeed.
Ask for reviews on your content.
Read twice every post they write, It is advisable to wait a few hours, examine whether there is a sale-free value, and only then publish.
What? Without selling at all?
Giving value, it's the best sale there is! Whether on social networks or in a networking meeting.
A person who has received information from you and enjoys it, knows how to recommend you, knows how to value your professionalism and when someone from his or her network needs your service, you will be contacted.
Create the audience that follows you for the incredible value you provide, regularly and never stop!
Good luck!