Lectures & Workshops.
The lectures and workshops fit business owners at any stage they may be in their business, from businesses just starting out, freelancers, to small and medium-sized businesses already in operation.
The purpose of the lectures is to promote and develop the business thinking to new directions coupled with guidance to a more thorough understanding of target audiences, as well as matching the business to client needs and building a long-lasting
Notes:
Each topic can be presented in an interactive workshop with the participants.
The workshops will be tailored towards the number of participants and the business branch of the participants.
Networking – Building Business Networks
Marketing by word of mouth is the marketing that brings the most substantial business deals towards closure, and part of this type of marketing is consistent networking. In this lecture, a detailed results-oriented methodology to expand the business network by various approaches, in order to get more clients and business collaborations, will be explained.
Presenting what “Networking” is and the importance of networking for business.
Recommendations for presenting your business
Networking as a tool of self-promotion
How to prepare for networking and what follow up actions must be taken after a networking event.
Marketing Strategies
Each business has its own unique approach and qualities that stand out which allow to both draw and retain clients for the long term. After examining the strengths of the business we will learn how to plan the marketing strategies in various platforms given the allocated budget. We will examine the marketing options that are available and how to leverage the business strengths to create more effective marketing efforts. The marketing mix may include networking, social media, word of mouth, conferences, and more.
We will examine the toolset that must be prepared in order to accomplish more effective marketing for the different platforms and provide recommended time allocation to each utilized option
Business Appearance – From Letterhead to Tie
The appearance of the product, when in most cases it is the business owner himself or herself, is very important. Most clients buy based on appearance, and only afterward the content and professionalism are examined. Also, due to the fact customers tend to identify with the service provider visually, the right appearance and the message we convey to the outside world is one of our top priorities.
Just as important is the written appearance, how to hand business documents and proposals to our clients – guidance and recommendations will be provided on creating a document that markets your business well out of every document that is handed to a potential client or colleague for collaboration.
