Business consulting and mentoring
Embarking on my entrepreneurial journey in 2010, I initially focused on business consulting, specializing in business development and marketing (offline & and online).
This venture, alongside the parallel establishment of my other business, equipped me with a comprehensive toolkit for crafting effective marketing strategies tailored to service-providing businesses, as well as the tourism industry.
The marketing strategy developed during consultation sessions draws upon an in-depth understanding of the target audience, comprehensive market research, evaluation of suitable social media platforms, and a range of other tools to grow your business step by step to success.
These insights are tailored to the business's specific products, packages, and unique characteristics.
The strategy is structured to include both online and offline marketing, establishing a unified foundation for the business's long-term stability.
"Hands marketing"
The marketing strategy developed during consultation sessions draws upon an in-depth understanding of the target audience, comprehensive market research, evaluation of suitable social media platforms, and a range of other tools to grow your business step by step to success.
These insights are tailored to the business's specific products, packages, and unique characteristics.
The strategy is structured to include both online and offline marketing, establishing a unified foundation for the business's long-term stability.
All the work you will do with your hands to promote your business to divided into two:
Online marketing – how to create and share content in different forms, such as writing, pictures, and videos, to meet the business's many marketing needs.
Offline marketing - catalogs, brochures, postcards, presentations, promotional products, and more.
Combining the two will create interesting content with a sharp and clear message for every reader to become a potential client.
In addition, the content preparation will be adapted to the branding wherever the business is advertised, whether for a printed brochure, website, business page design, etc.
"Legs marketing"
The Internet and the digital world has become significant and leading in everything related to marketing moves, at the same time interpersonal relationship and the building of long-term trust is very significant for any business.
These actions are done with footwork in different and diverse ways.
What is recommended to do in this area:
Networking - especially for small and medium business owners, creating business connections contributes greatly to creating a base and infrastructure for building the business. The commitment created as a result of the personal acquaintance and the possibilities that open up for collaborations turn the colleagues into marketing people for the business into high-quality and profitable referrals.
Professional conferences and exhibitions - an association of many professionals from the same field has a huge potential for collaborations and new customers. Accurate preparation of self-presentation and business visibility is required to impress from the first interaction.
Business meetings with colleagues / potential clients - are the most important meetings for the business owner. These meetings will determine if there will be progress toward cooperation or if a deal will be closed, so you must study the process and prepare for every step.
Lectures and workshops - standing in front of an audience and presenting professional abilities opens up many possibilities for a clientele within a relatively short time. An impressive and accurate presentation at the same time as creating continuity will yield the most from this activity.
Of course, there are many other ways to market the business and build the strategy, but it must be adapted to the nature of the business and the concept.
What's left now is to get in touch and start consulting for your business with me...
Best of luck!